| This
year's Australian Poster Annual, part of the Melbourne Design
Festival held in July, was displayed along the banks of the
Yarra River, near Federation Square.
The People's Choice Award went to Adelaide-based
designer Marie Schultz, from Working Images, for her poster
entitled Waiting For A Rainbow, after visitors to
the exhibition voted for their favourite entry.
Waiting For A Rainbow was one of forty
posters selected from entries recieved from designers across
Australia. The brief for the posters was the Melbourne Design
Festival's theme: When it rains, it pours.
"The theme of the fesstival called to mind a statistic
that one in five people will experience depression at some
stage," said Marie Schultz. "This stuck with me
as I thought it was an extraordinary figure. From this, I
was able to draw a conceptual link with the festival theme."
"I aimed simply to illustrate the inner turmoil that
characterises the condition," explained Schultz. "The
cloud show the internal mental state (when it rains). The
tear is the external manifestation (it pours)."
"The process of creating the image began as a series
of drawings exploring the concept, until I felt the message
was conveyed in its most pure state in terms of form, colour
and subject. The final drawing was scanned and used as a guide
to redraw the image in simple shapes. I enjoy creating uncomplicated
graphics, and admire the work of modernist graphic designers
such as Paul Rand, which communicate with imagination, honesty
and function."
The panel of judges who selected posters for the exhibition
included highly regarded graphic designers David Lancashire
and Max Robinson, both from Melbourne.
Max Robinson noted that there were recurring responses to
the theme from the 250 or so entries, such as raining lines
of type. "Amongst all of these raining-words solutions
one stood out and in my mind was the best poster," he
said. "The designer had the nous to use Dylan's lyrics
for A Hard Rain's A-Gonna Fall. A ripper. The People's
Choice was beautiful, too, with an emotional appeal reminiscent
of Saul Bass or Paul Rand."
"It seems that we are all waiting for a rainbow,"
said David Lancashire, another judge. "The winner of
the People's choice is a quiet and lovely piece, melancholic
and simple in this over-complicated world!"
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